Ruedi Lüthy Foundation // Brand positioning

The Ruedi Lüthy Foundation was set up in 2003 by Prof. Ruedi Lüthy. It runs an outpatient clinic in Zimbabwe treating HIV and Aids patients. The clinic also offers ongoing training for local doctors and nurses. open up has been supporting the foundation since 2009.

Our job

The Ruedi Lüthy Foundation changed its name in 2016 and refreshed its brand identity at the same time. open up was commissioned to provide strategic support throughout the rebranding process. 

Our services

    • Brand analysis and establishing a brand profile
    • Developing a new name including slogan
    • Strategic advice on redesign

Other cases for customer Ruedi Lüthy Foundation

Red as the logo and accent colour invokes freshness and a sense of purpose.
The new imagery also catches the eye on the flyer
The new logo with the ribbon puts the focus clearly on the issue of Aids. The deliberately succinct by-line calls for action.