Groupe Mutuel // Media relations

Groupe Mutuel is the leading health insurance provider in French-speaking Switzerland. With 1.4 million people covered by the four health insurers making up the group, it ranks third in Switzerland as a whole. open up has been supporting the company since 2013 in specific aspects of media relations for special product launches.

Our job

To support Groupe Mutuel in launching a new product by drawing up an online communications strategy for accompanying measures via social media channels.

Our services

    • Conceiving and planning media relations
    • Sending mailings to the media and maintaining contacts
    • Placing scoops and exclusives in key media
    • Editing various texts such as media releases, specialist articles, and advertorials
    • Drawing up a list of Q&As for interview prep
    • Monitoring print and online media via tracking services

Other cases for customer Groupe Mutuel

Various texts for external media and internal channels, such as here in Groupe Mutuel’s magazine “login”.
Trailblazing in the full edition of the newspaper 20 Minuten.