Michelin // Media relations

The Michelin Guide is the most important hotel and restaurant guide in the world, and every year recognises the most outstanding chefs in the world by awarding them one, two or three Michelin stars. The Michelin Guide collection comprises 28 publications, one of them dedicated to Switzerland.

Our job

The new editions of the Michelin Guide attract considerable media interest every year. Michelin therefore relies on experienced partners to handle the media relations surrounding the publication, and open up is responsible for this in Switzerland.

Our services

    • Delivering comprehensive advice on media relations
    • Selecting key media for the Swiss market and handling invitations
    • Working on the scheduling of media activities for specialist and general media
    • Editing media releases
    • Support for the media conference in Zurich
    • Sending out review copies and handling the follow up
The 2018 Michelin Guide Switzerland is available for journalists.