The Michelin Guide is the world’s most important hotel and restaurant guide. Every year it awards the coveted Michelin stars to the most remarkable chefs around the globe. The Michelin Guide collection spans a total of 30 countries, including Switzerland.
Every year the publication of the new Michelin Guides causes a great stir in the international media. For this reason Michelin relies on an experienced partner to take care of media relations for the Swiss guide and the gala. Open up assumes this role.