Agency

 

Multi-faceted, personal, and with hands-on owners: open up is a Zurich-based communications and PR agency run by its two partners Kilian Borter and Melanie Schneider. Our experienced team draws on a broad range of knowledge and expertise to advise our clients on all matters relating to communications.

 

Rigorous quality standards: We support large companies as well as SMEs, non-profit organisations and private individuals. open up has been a member of the Association of PR Agencies in Switzerland (BPRA) since 2010, and is certified in accordance with international standards (ICCO). In 2015, we became a member of the Public Relations Network (PRN), the international association of owner-managed PR agencies. This guarantees the highest quality standards in terms of advice, processes and agency management.
 

 

Our service portfolio at a glance

  • high quality and professionalism
  • a proactive, direct approach
  • flexibility and quick service
  • long-term client relationships based on trust
  • focus on core competencies and reliable partners

 

Why not take a closer look?


2017
 

open up develops social media strategy for roviva

October 19 2017 // 

Zurich-based PR and communications agency open up has developed a social media strategy for roviva, a family firm steeped in tradition, and will be providing ongoing support.

 

Following an evaluation process, roviva – one of Switzerland’s oldest family firms – has decided to work together with the agency open up, which will provide support in the ongoing development of the company’s existing communications operations. open up has drawn up a corresponding social media strategy aimed at building on the communications channels already in place and establishing an optimal network. roviva will thus be more direct in addressing both specialist trade partners and future and existing customers. 

 

“open up impressed us with their fresh and focused manner, the concepts underlying their approach, and the pragmatic way they go about finding solutions,” said Bruno Eigenmann, Head of Marketing at roviva Roth & Cie AG on the cooperation between the two firms.

 

Established in 1748, roviva Roth & Cie AG employs more than 50 staff at its location in Wangen a. A., and specialises in high-quality products designed to ensure a comfortable night’s sleep. roviva is currently managed by the 9th generation of the Roth family, which founded and still fully owns the company, making it one of the oldest family businesses in Switzerland.


 

open up handling Michelin’s media office operations in Switzerland

October 05 2017 // 

Zurich-based PR and communications agency open up is now handling the media office services of tyre manufacturer Michelin in Switzerland, having secured the account following a multi-stage selection process.

 

French company Michelin produces more than 187 million tyres for cars, trucks, bicycles, motorbikes, construction machinery and agricultural vehicles every year. The lightest tyre weighs just 200 grams, the heaviest more than 5 tonnes. The firm has 68 production facilities in 17 countries and sales organisations in 171, and employs more than 111,700 staff worldwide.

 

open up is to take on the media relations in Switzerland for all tyre products of Michelin, BFGoodrich and stickers for the renowned hotel and restaurant guide book, the Michelin Guide. The Zurich-based agency will provide support and advice to Michelin in planning and implementing its PR and media relations work, and will handle the company’s media office operations in Switzerland. open up will also assist the tyre manufacturer with organisation and implementation of events in Switzerland.

 

“In open up, we have found a PR agency in Switzerland that impressed us with their pragmatic approach and their grasp of the Swiss market,” said Heimo Prokop, Director of Communications and Brands for Germany, Austria and Switzerland at Michelin. “The decisive factor for us was open up’s strong focus on the automotive industry as well as on tourism and gastronomy”.


 

open up provides support for national energy efficiency campaign

September 07 2017 // 

Together with the Swiss Telecommunications Association asut, SwissEnergy has launched a campaign to promote energy efficiency at data centres. The campaign is aimed at passing on knowledge and highlighting specific measures to bolster efficiency. PR and communications agency open up played a key role in the conceptual planning for the campaign as well as its implementation.

 

The campaign gives business people and IT decision makers guidance on how they can optimise energy consumption in their server rooms and data centres, and so ensure that their companies can be run successfully and sustainably. The core element of the campaign is an extensive website with relevant information on various efficiency measures. open up was responsible for conceptual planning and providing all the editorial content, and for delivering an explanatory video together with a partner. The Zurich-based agency also handled media relations for the campaign. “In open up we had an experienced partner with the expertise necessary to support us in terms of both delivering content and implementing the project. This was a complex undertaking with demanding requirements, and open up was more than up to the task,” said asut Chief Executive Christian Grasser. The campaign was launched on 14 June 2017 and will run through to the end of 2019.

 

More information see Campaign website


 

open up ranks no. 1 among Swiss PR agencies

 

 

Every year, the trade magazine Schweizer Journalist carries out a survey of business and specialist journalists on the quality of media relations in Switzerland. As well as assessing the work of company spokespersons, it also gauges the performance of PR agencies. Having come in sixth, third and sixth again in the past three years, open up topped the rankings for the first time in 2017. We are delighted to have been rated no. 1 among Switzerland’s PR agencies. 


 

open up and Patrick Rohr Kommunikation establish strategic partnership

 

 
March 14 2017 // Zurich-based PR and communications agency open up AG and Patrick Rohr Kommunikation GmbH, a provider of communications training and media productions, are to build on their existing loose cooperation to form a strategic partnership. This will centre primarily on jointly conducting training for media appearances and public speaking. Both companies will remain independent, and will continue to offer their other services separately.

 

Kilian Borter, partner at open up: “We have been working together for nearly ten years, and this move cements and structures that relationship. I’m delighted that open up will thus be able to add media training to its range of services. This is an ideal fit in our offering in the media relations and crisis communications area.”

 

The two agencies have cooperated on various projects in the past. Patrick Rohr has also been working as a photographer for two years, primarily for NGOs and NPOs, and this often requires him to spend several weeks out of the country at a time.

 

Patrick Rohr: “This makes organizing training sessions an increasingly demanding task. I am pleased to have found a trusted partner in open up to provide the necessary support to enable us to continue to offer the popular media training services we have steadily developed over the past ten years.”

 

Patrick Rohr Kommunikation has established a network of renowned coaches and journalists over the years to provide media training, and they will continue to perform these roles in the future cooperation set-up.


2016
 

From brand identity to content strategy

 

 

An unclear profile poses challenges for non-profit organisations. If their communications do not express what their activities achieve in a way that can be understood, they will not receive support. In a specialist article in persönlich, the Swiss business magazine for the communications sector, open up summarises the reasons why such charitable organisations should see themselves as a brand, and how they can use this to hone their identity. With an array of real-life examples, the article shows the impact a clear brand profile has on shaping communications, both online and offline, and on the content strategy for the various target groups. (Click on the picture to read the full article.)


 

open up handling communications for Laureus Foundation Switzerland

September 01 2016 // 

open up has been supporting the Laureus Foundation Switzerland with its communications since July this year, providing strategic communications advice on the foundation’s activities in addition to media relations work and corporate & social media management.

 

Harnessing the power of sport, the Laureus Foundation Switzerland seeks to inspire tomorrow’s generation, and so enable them to lead a thoroughly positive life. Coupled with social-pedagogical support, its work gives a sense of self-worth and community spirit to more than 10,000 children and young people throughout Switzerland each year.

 

open up has been handling communications for the Laureus Foundation Switzerland since July 2016, and is particularly pleased at being able to support the foundation in celebrating its 10th anniversary. “In open up, we have found an agency that is strong on delivery but that also thinks ahead in terms of strategy,” enthused National Foundation Manager Evelyn Fankhauser. The mandate covers strategic communications consulting, media relations, and also corporate media and social media management.
 


 

Kilian Borter answers 13 questions in the weekly newspaper Werbewoche

 

 

15 July 2016 // Kilian Borter, partner at open up, gives his take on FC Sion, an agency dog, doing without cheese, the importance of owned media, and how he got into the communications industry as a PR man.


 

New name and brand identity for the Ruedi Lüthy Foundation

July 07 2016 // 

The Ruedi Lüthy Foundation changed its name at the start of July, and refreshed its brand identity at the same time. open up provided strategic support throughout the rebranding process. open up has been providing advice and support to the foundation on all communications matters since 2009. 

 

Prof. Ruedi Lüthy established Swiss Aids Care International more than 13 years ago. The foundation runs Newlands Clinic in the Zimbabwean capital of Harare, which treats people with HIV and Aids and provides ongoing training for local healthcare workers. To secure a lasting link to Ruedi Lüthy and the knowledge and outstanding commitment associated with his name, the foundation commissioned its long-standing communications agency open up to find a new name. Meanwhile, the corporate design was revamped by a graphic design firm open up works with regularly.

 

Personal connection, direct tagline
The new name and fresh visual identity underscore key elements for the Ruedi Lüthy Foundation: personal commitment and a comprehensive approach to the treatment of HIV patients, coupled with solidarity and reliability. The new tagline «Act against Aids» is deliberately succinct and to the point, providing a supporting message to accompany the logo. It combines both the foundation's activities and an appeal to long-standing supporters and potential new donors alike. «Transparency and active communication regarding our work in Zimbabwe are very important for us. Our new communications set-up addresses these needs and also the requirements of modern technology,» said Sabine Lüthy, Chief Executive of the foundation and Prof. Ruedi Lüthy’s daughter. www.ruedi-luethy-foundation.ch
 


 

International Public Relations Network (PRN) starts a new decade

 

05. Juli 2016 // The Public Relations Network (PRN) celebrated its 10th anniversary at its member meeting in Zurich last week . Consisting of owner-led communication agencies and represented on five continents, the Network was founded in London in 2006 and now has a total of 25 members. The exclusive PRN partner in Switzerland is open up AG für Kommunikation und PR in Zurich.

 

"The aim of our Network is to plan and carry out communication activities for small and medium-sized enterprises, larger groups, and organisations. With our cross-border reach, we are now able to offer our broad range of services in all major regions of the world," commented Veit Mathauer, Managing Partner of Sympra and Chairman of the PRN Board. Agencies from the Network are, for example, currently working on projects such as the global trade press activities for a paint systems manufacturer and communications for an international competition spanning twelve countries on four continents.

 

"We have been a member of PRN for three years," said Kilian Borter, partner at open up AG für Kommunikation und PR. "In this time, we have already been able to deliver a wide range of projects of an international nature within the Network, one recent example being for a North American financial services provider seeking to establish a foothold in various European countries."

 

In order to intensify its activities in America and Africa, the Network has now set up regional chapters, the American Chapter being led by Colleen Moffitt from Communiqué PR in Seattle and the African Chapter by Jonathan Rees from Proof Communication in Johannesburg. Belinda Chan from Creative Consulting Group in Hong Kong has been heading the Asian Chapter for a number of years.

 

The Public Relations Network has also strengthened its presence in Canada, with its anniversary coinciding with the admission of a new member, Toronto-based Boulevard PR. Specialised in PR for high-tech firms, this agency supports clients in the B2B sector.

 

Public Relations Network (PRN) is a network of 25 owner-led agencies on five continents, the exclusive partner in Switzerland being the Zurich-based communications agency open up. The members of the PRN Board are Veit Mathauer (Sympra, Germany), Sandrina Auvray (Auvray & Associés, France), Anna Pelucchi (Soluzione, Italy), Jonathan Rees (Proof, South Africa), Belinda Chan (CCG, Hong Kong) and Colleen Moffitt (Communiqué PR, USA). www.pr-network.biz
 


 

We celebrate our 15th anniversary

 

13. Juni 2016 // On 9 June 2016, open up celebrated its 15th anniversary with clients, partners and friends.


From a two-man PR company to a medium-sized agency

When Kilian Borter and Urs Thaler founded open up in 2001, with their offices at Stauffacher in Zurich, the focus was on text services for internal and external corporate communications, media relations, and crisis communications. Our agency now has a thirteen-strong team, and is run by the two owners – Melanie Schneider, who joined open up as a partner five years ago, and Kilian Borter. "We've always put a great deal of emphasis on very close and personal relationships with our clients. This has paid off, and is reflected in the large number of long-standing mandates we have," said Melanie Schneider. "Digitalisation is bringing about a massive change in the way people and companies communicate. What remains the same, however, is the inherent core of every piece of communication – the content."


Growth and broader service offering
Over the years, our agency has not only grown steadily in size, we have also continually expanded the range of services we offer. In particular, we now provide advice on questions relating to brand positioning and the development of content strategies. This hinges on getting the most out of a client's own channels, both corporate and social media, and the focus is therefore on the stories and on addressing the target groups appropriately. A crucial aspect here is content creation, i.e. the focused development and placement of information.

open up currently serves around thirty clients, both for specific projects and longer-term mandates. The agency's clients include companies and organisations from the financial and insurance industry, the IT and telecoms sector, tourism and transport, the automotive industry, healthcare and education, as well as NGOs, foundations and associations.

Our agency from a different angle
Here the open up team give some insights into their lives when they were 15. We talk about what we were doing when the agency was set up in 2001 and how things look now, 15 years later – what our dreams were and what became of them. About where we are, how we got here, and what lies ahead.
 


 

Nicole Merkel new Senior Consultant at open up

 

04. April 2016 // The communications and PR agency open up has strengthened its team with the addition of Nicole Merkel as a Senior Consultant. Focusing on strategic communications advice, online PR, brand positioning and crisis communications, she brings to the company a wealth of expertise in the fields of ICT, transport & logistics, and energy.


 

New brand identity for Pikett Strafverteidigung

March 01 2016 // 

People who have to deal with the police or public prosecutor often find the situation too much for them. Communicating the legal situation appropriately for the various target groups posed a challenge for the Pikett Strafverteidigung association. open up has developed a new brand identity with clear and understandable messages.


2015
 

Journalists rank open up among top three Swiss PR agencies

 

The magazine Schweizer Journalist carries out an annual survey among business and specialist journalists to assess the quality of media relations work among the top 80 companies in Switzerland. In addition to the performance of the respective company spokespersons, the work of their PR agencies is also evaluated. In 2015, journalists ranked open up as the third-best agency, a result that we are naturally delighted with. 


 

open up handles communications for ECDL Switzerland on the Swiss population’s PC skills

October 06 2015 // 

Following an evaluation process, ECDL Switzerland in Basel selected the Zurich-based communications agency open up to provide advice and support in PR activities relating to its current study of the Swiss population’s PC skills.


 

How social are your internal communications?

 

In a specialist article in persönlich, the Swiss business magazine for the communications sector, open up highlights the role the social intranet will play in the corporate communications of the future. After all, communicating systematically and transparently with employees enables them to perform their tasks efficiently, and more besides. Meanwhile, many traditional forms of internal interaction no longer meet employees’ needs, and companies are therefore looking for alternatives to ensure a quicker, dialogue-based exchange of information. One such solution is a social intranet, which puts user-generated content to the fore and in so doing gets all employees involved. The article shows the potential of this form of internal communications, as well as the pitfalls and misconceptions. (Click on the picture to read the whole article in German.)


 

open up takes off with Edelweiss

May 20 2015 // 

Following an evaluation process, open up has secured a mandate from Edelweiss Air AG. The Zurich-based communications and PR agency has been advising and supporting the airline in the activities surrounding its 20th birthday. In addition to PR work for the company, this also includes handling the media relations for the Zeppelin tour celebrating its anniversary.


 

open up handling communications for French mobile phone manufacturer Wiko

April 01 2015 // 

Following a pitch process, the French mobile phone manufacturer Wiko has hired the Zurich-based communications agency open up to handle its PR activities in Switzerland. open up’s tasks include the positioning of both the company’s brand and its products on the Swiss market.


 

open up handling communications for Valais/Wallis Promotion

March 18 2015 // 

The PR and communications agency open up has been supporting the cross-sector marketing organisation “Valais/Wallis Promotion” in its PR and media relations since the beginning of 2015. The aim is to engage in more active media relations to position Valais more clearly in the German-speaking part of Switzerland with regard to aspects such as industry, agriculture, and tourism. 


 

open up handling communications for Sectoral Asset Management

March 03 2015 // 

The PR and communications agency open up was selected by Sectoral Asset Management, a specialist in managing investment strategies in the healthcare sector, following an extensive evaluation process. open up advises Sectoral on all communications matters and on media relations.


 

open up joins international PR network

February 23 2015 // 

The PR and communications agency open up has been a member of the Public Relations Network (PRN) since January 2015. PRN is a global collective of 28 independent, owner-managed consultancies. This network offers internationally active clients a simple and efficient means of accessing communications expertise on five continents.


2014
 

«Marketing Heute»: Content management in practice

 

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open up handling communications for timber construction quality label

June 12 2014 // 

Since 2014, the PR and communications agency open up has been supporting SPBH, the parity commission for the Swiss timber construction industry, in its efforts to increase public awareness of the “Holzbau Plus” quality label. In addition to strategic communications advice and brand positioning, open up is also responsible for PR work and preparing editorial content.


 

gryps.ch gets support from open up

June 03 2014 // 

The PR and communications agency open up has been providing media relations support to gryps.ch since spring 2014. Having supported gryps.ch with its relaunch in March 2014, open up will continue to work together with the offer sourcing portal in planning and executing its media relations activities.


 

open up expanded management

March 31 2014 // 

As of 1 April 2014, open up will be strengthening its Executive Board with the addition of Patrick Preuss, who will be responsible for the operational management of the agency together with the two partners, Melanie Schneider and Kilian Borter.


 

search.ch finds its PR agency in open up

March 05 2014 // 

The PR and communications agency open up has been supporting the directory and service portal search.ch in its PR and media relations since the beginning of the year. The Zurich-based agency was selected by the company, which belongs to Tamedia AG, following an extensive evaluation process.


 

Swiss Life launches new corporate clients magazine with open up

February 25 2014 // 

The PR and communications agency open up is to provide editing and design support to Swiss Life in producing its new corporate clients publication “UPDATE Business Insight”. This magazine, which is targeted at the segment of clients with 10 to 49 employees, is aimed at enhancing the exchange of information with corporate clients and providing a source of specialist knowledge and expertise. The publication will feature background information, but will also cover interesting developments and trends in the occupational pensions sector. open up and Swiss Life have been working together in ghost writing and on other communications projects for many years.


2013
 

SOURCE and open up responsible for redesigning the Rega magazine «1414»

November 25 2013 // 

Following a multi-stage selection process, the design agency SOURCE and the PR agency open up won out against stiff competition to secure the mandate from Rega to revamp its «1414» magazine, completely revising both the content and design.


 

open up handles communications of global innovation for Ronal

October 23 2013 // 

Switzerland’s Ronal Group recently launched the first one-piece carbon wheel for cars in Europe. The company called in PR agency open up to advise on external communications. open up handled an international media conference, and will also support Ronal Group with its media relations and other communications projects in the future.


 

National campaign to promote road worker safety

September 10 2013 // 

Working together with the communications agency open up and the language services provider text control, the Zurich-based design agency Studio CRR  has drawn up a national campaign to promote greater safety in the maintenance and construction of Switzerland’s road network for the Building Department of the Canton of Zurich and the industry association Infra.
 


 

Fiat PR shifts up a gear with open up

August 19 2013 // 

The PR and communications agency open up has been supporting Fiat Group Automobiles Switzerland with its PR and media relations since July. The Zurich-based agency was selected by the international automobile group following an extensive evaluation process.


 

Holzbau Schweiz chooses open up as new lead agency

April 18 2013 // 

Zurich-based communications and PR agency open up has secured a wide-ranging mandate from Holzbau Schweiz, the association of Swiss timber construction firms, to support it as lead agency across a range of different disciplines. In addition to strategic communications advice and media relations work, open up will also provide support in relaunching the association’s industry publication and producing a new magazine for members. Holzbau Schweiz has appointed a lead agency with the aim of integrating its communications more closely in the future.


 

DEPOT chooses open up as its PR agency in Switzerland

March 26 2013 // 

PR and communications agency open up has been awarded a consultancy mandate to support interior design specialist Gries Deco Company with its brands DEPOT and ipuro in Switzerland. The experienced Zurich-based agency was selected following an extensive evaluation process. In addition to specific product PR and media relations work for seasonal interior design collections, open up will provide communications support for outlet openings and media events.


2012
 

Ski and golf equipment manufacturer zai chooses open up

October 08 2012 // 

In zai AG, the communications and PR agency open up has secured a further wide-ranging consulting mandate. The Zurich-based agency provided zai with media relations support for its entry into the golf business, advising the company on traditional communications as well as helping it expand its social media presence.


 

Interview with Kilian Borter in the Handelszeitung


 

Towers Watson awards mandate to open up

May 10 2012 // 

The communications and PR agency open up recently won a prized mandate from the global professional services firm Towers Watson, which it will support with media relations throughout Switzerland. open up will also provide advice on strategic communications issues.


 

Swiss Aids Care International extends cooperation with open up

February 20 2012 // 

With Sabine Lüthy taking over as CEO, the cooperation is to be expanded. open up will advise Ruedi and Sabine Lüthy on all aspects of strategic communications, and in addition to media relations will now also handle online PR and publications. The Zurich-based PR agency open up has been supporting the foundation set up by AIDS specialist Prof. Ruedi Lüthy, which runs a clinic for HIV and AIDS patients in Zimbabwe, since 2010.


2011
 

open up to advise the Excellence Foundation Zurich for Economic and Social Research

October 21 2011 // 

The communications and PR agency open up has a new foundation on its books: the Excellence Foundation Zurich. open up will provide advice on strategic communications as well as support in implementation across all communications channels, including media relations.


 

open up celebrates two milestones: successful certification and its 10-year anniversary

October 02 2011 // 

To coincide with its 10th anniversary, communications and PR agency open up has achieved the Consultancy Management Standard (CMS II), which is recognised across Europe. This certification is awarded only to agencies that meet the highest standards of professionalism, business management and ethics. Click here to see pictures of the anniversary celebrations.


 

Interview with Melanie Schneider in the Werbewoche


 

New partner joins communications agency open up

May 17 2011 // 

The communications and PR agency open up has strengthened its management team with the addition of a third partner. Melanie Schneider will join existing partners Kilian Borter and Urs Thaler on the Executive Board as of 1 July 2011. This move will enable open up to address the expansion it has enjoyed in recent years and lay the foundations for further sustainable growth.


2010
 

open up joins the BPRA

October 27 2010 // 

At its autumn meeting, the Association of PR Agencies in Switzerland (BPRA) voted unanimously to accept Zurich-based communications and PR agency open up as a new member.


 

open up and Crafft to produce the SIX Multipay client magazine accept

July 16 2010 // 

Communications and PR agency open up and graphic designer Crafft are to support SIX Multipay in revamping its client magazine accept. The main aims are to raise awareness, provide information on products, services and themes such as security, and foster client relationships.


 

open up takes over PR mandate for Swiss Aids Care International

March 30 2010 // 

Communications and PR agency open up is to support Swiss Aids Care International with PR, particularly media relations. The foundation, which was set up by AIDS pioneer Ruedi Lüthy, runs a clinic for HIV patients in Zimbabwe and is involved in training local healthcare professionals.


 

open up to handle media relations for Netstream AG

March 10 2010 // 

Zurich-based communications and PR agency open up is to support telecommunications provider Netstream AG with its media relations. This new account is a valuable addition to open up’s already extensive IT and telecoms portfolio.


 

Swiss Music Awards 2010: open up to handle media relations

March 02 2010 // 

The Schiffbau in Zurich tonight plays host to the third annual Swiss Music Awards. The Zurich-based communications agency up was responsible for media relations in the run-up to the event, and ran the media office on site together with Compresso.Primeur.