Swiss National Committee for UNICEF // Media relations

UNICEF advocates children’s rights worldwide, and is among other things committed to combating gender-based violence. With a view to specifically highlighting the issue of «missing» girls, the children’s charity launched a public awareness campaign centred around a microsite and a specially composed song performed by nine Swiss female vocalists. 

Our job

With its social media campaign, UNICEF wants to highlight the issue of gender-based violence and missing girls, and to raise awareness of this among the Swiss public. We conceived the appropriate media relations measures and were responsible for their implementation. 

Our services

    • Advising on and conceiving media relations activities in print, online, and on TV
    • Acting as media office, editing and sending out media releases
    • Media documentation including Q&A, factsheet and interviews
    • Coordinating testimonials and bloggers

Other cases for customer Swiss National Committee for UNICEF

“Echo "will be presented at Radio SRF 3.
Angie Ott tells 20minutes about her reasons for getting involved with the song.
Missing girls: the magazine Annabelle on the reasons behind persisting violence against girls.
bluewin.ch reports on the success of the song “Echo”.
Famous people such as Federal Supreme Court Judge Susanne Leuzinger also showed their solidarity with girls on the campaign website.
Larissa from the Swiss blog “La Rue Marie” speaks out on violence against girls.
RON ORP calls on people to take part in a human chain in Zurich.