Holzbau Schweiz // Brand positioning

The association Holzbau Schweiz sees itself as a centre of excellence providing services for the timber construction sector as a whole. It represents around 1,100 members based in the German and Italian-speaking parts of Switzerland. open up has been the lead agency supporting the association since 2013.

Our job

To advise the association as lead agency in all aspects of brand management, and in particular implementing the corporate design.

Our services

    • Carrying out detailed analysis of all communications channels
    • Holding a brand workshop and assessing the current situation
    • Determining the targeted positioning over the long term and the brand strategy
    • Managing the overall CI/CD implementation project
    • Implementing the visual identity in conjunction with a graphic design specialist

Other cases for customer Holzbau Schweiz

The “brand house” and design applications show how active the association is.
Figures and charts providing information on the development of the market in the annual report.
The annual report addresses key issues in the industry, such as health and safety.
The brand permeates throughout, from the articles of association to AGM invitations.