The association Holzbau Schweiz sees itself as a centre of excellence providing services for the timber construction sector as a whole. It represents around 1,100 members based in the German and Italian-speaking parts of Switzerland. open up has been the lead agency supporting the association since 2013.
To advise the association as lead agency in all aspects of brand management, and in particular implementing the corporate design.
Carrying out detailed analysis of all communications channels
Holding a brand workshop and assessing the current situation
Determining the targeted positioning over the long term and the brand strategy
Managing the overall CI/CD implementation project
Implementing the visual identity in conjunction with a graphic design specialist