There’s any number of ways to deliver your content. While visual and audio-visual communications have become increasingly important, written texts still have their place. If you know the best point of contact with your target audience, and what information they’ll find interesting, you can select the right content and put it across in a suitable format.
What do you want to achieve? What content and core messages do you want to communicate? Do you need additional themes for paid and earned media? How should the stories be written so they will be shared?
open up identifies content that is relevant for your specific target groups. This is then tailored to the specific channels, harnessing the potential for additional storylines. The aim is to communicate the essence of your message in the right form.