Edelweiss // Media relations

The Swiss airline Edelweiss was founded in Zurich 20 years ago. It is now a member of the Lufthansa Group and an affiliate of Swiss International Air Lines. With a fleet of seven aircraft, Edelweiss flies to more than 40 destinations in 20 countries.

Our job

To support Edelweiss in the activities surrounding its 20th birthday, including positioning the company in the media and handling media relations for the anniversary tour with the Edelweiss Zeppelin.

Our services

    • Conceiving media relations activities relating to the anniversary
    • Planning and organising various media events
    • Maintaining relations with media representatives from German-speaking Switzerland
    • Providing ongoing advice and ad hoc support for the media office
    • Editing media texts and sending out media releases
Edelweiss CEO Bernd Bauer sets out the airline’s growth plans in the Handelszeitung.
A spectacular photograph of the Zeppelin taken from a helicopter provides an eye-catching image for a Tagesanzeiger article.
TeleBärn’s evening news programme reports on the Zeppelin flight over Interlaken.
The Zürcher Oberländer newspaper enjoys a unique view from the Zeppelin.
Interview above Zurich at 70 km/h: pilot Fritz Günther talks about the fascination of Zeppelin flying.
Unusual interview setting for Andreas Meier, Head of Corporate Communications at Edelweiss: “These flights are something special.”
The Edelweiss Zeppelin makes an unparalleled approach to Zurich Airport.