zai // Brand positioning

Based in Disentis, zai has been manufacturing high-quality skis since 2004. Its hallmark is the uncompromising selection of materials. Its product range also includes apparel and a golf putter. open up has been working for the firm since 2012.

Our job

To check the consistency of communications to actively exploit brand management opportunities.

Our services

    • Setting up a brand review and workshop
    • Presenting brand management instruments
    • Analysing communications instruments and channels
    • Drawing up recommendations for developing the brand
    • Assessing the brand impact with a view to international business opportunities

Other cases for customer zai

Swiss quality and meticulous handiwork, all put together with passion.
A strong team takes the bold step from the pistes to the greens.
To celebrate its tenth anniversary, zai created the “spada giubileum” with an extended colour range.
Uncompromising construction and materials – all focused on the skiing experience.