zai // Media relations

Based in Disentis, zai has been manufacturing high-quality skis since 2004. Its hallmark is the uncompromising selection of materials. Its product range also includes apparel and a golf putter. open up has been working for the firm since 2012.

Our job

To build contacts with key journalists and make media relations more professional. We also provided advice as part of the golf product launch.

Our services

    • Theme planning
    • Fostering contacts with print and online media in German-speaking countries
    • Researching theme coverage in general and specialist media
    • Editing and issuing media releases, and performing the function of the media office
    • On-site support at the launch event of the sabi putter

Other cases for customer zai

The NZZ am Sonntag showcases the “zai sabi” putter.
Article on the official launch of the new putter in a special interest publication.
Boosting awareness and sales: a portrait article lavishing praise on zai skis.
In the magazine Alps, zai founder Simon Jacomet takes to the piste, and other representatives of the company share their expertise.
Tele Züri profiles a zai ski in its Lifestyle programme.