Server rooms and data centres account for around 3% of the total national electricity consumption in Switzerland. In light of the significant potential for savings in this area, SwissEnergy launched a campaign to promote energy efficiency at data centres together with asut, the Swiss Telecommunications Association. The campaign is aimed at passing on knowledge and highlighting specific measures to bolster efficiency.
To handle media relations surrounding the launch of the ‘Less Electricity, More Efficiency in Server Rooms and Data Centres’ campaign, with the focus being on raising awareness of the campaign in the media and social media channels alike.
Determining the key messages
Writing a media release incorporating an explanatory video
Proactively fostering contacts with key media representatives
Evaluation of suitable vehicles for placing editorial content
Drawing up comprehensive Q&As for the campaign advisory committee and other involved parties
Supporting the management of social media channels such as Xing, LinkedIn and Twitter