Amplifon // Content creation

Amplifon is the largest quality provider of hearing solutions. In addition to advice on hearing and fitting hearing aids, Amplifon offers a broad range of hearing systems, hearing protection solutions and accessories of all major manufacturers. The company has its Swiss headquarters in Baar in Canton Zug, and has some 80 specialist stores throughout Switzerland.

Our job

Carnival is an important issue for Amplifon every year, requiring active media relations support. Decibels as a unit of measurement are an abstract concept, so we worked together with a partner agency to deliver infographics that would provide a visual representation and aid understanding. open up advised the company on the planning and conception of its PR activities, and took charge of the implementation.

Our services

    • Conception and planning of PR activities relating to the Carnival project
    • Development of a campaign idea
    • Realization of infographics fine-tuned to local situations and requirements
    • Editing and issuing the media release
    • Direct contact with local media
    • Media tracking
The Central Switzerland youth channel Radio3fach broadcasts a feature on noise levels at Carnival.
In addition to a TV report, Telebasel publishes the Amplifon infographic with the decibel figures on its website.
Inspired by our idea, Luzerner Zeitung creates its own in-depth article.