Mazda // Content creation
Japanese car manufacturer Mazda sets out to defy convention with a view to making things better. The company has more than 150 dealerships in Switzerland.
With its ‘Mazda Speed Dating’ campaign in 2016, Mazda explored new ways of providing a better experience for singles. open up handled the associated media relations and regional events.
Strategic advice on media relations scheduling
Content creation with press images, infographics, interviews with experts
Designing and evaluating the consumer study ‘Being single in Switzerland’
Blogger relations for social media storytelling
Other cases for customer Mazda