The association Holzbau Schweiz sees itself as a centre of excellence providing services for the timber construction sector as a whole. It represents around 1,100 members based in the German and Italian-speaking parts of Switzerland. open up has been the lead agency supporting the association since 2013.
With the «Carpenter on Tour» promotion project, the association is seeking to provide information on the profession and the work it carries out. It is also enabling a young carpenter to gather experience – both in his profession and of life itself – by working his way across Switzerland as a travelling journeyman. open up is organising and supporting the media relations covering this journey.