Logbee // Media relations
In 2013, the Swiss start-up company Logbee developed an online tool that allows users to collect content from various websites, rate it, and share it with friends.
To support Logbee in launching the product on the Swiss market.
Conceiving a communications strategy for the launch
Producing a Q&A and an analysis of the competition
Drawing up various media releases aimed at specific audiences
Fostering contacts with key media and bloggers in the German and French-speaking parts of Switzerland
Handling enquiries from the media
Copywriting support for other marketing activities