Groupe Mutuel is the leading health insurance provider in French-speaking Switzerland. With 1.4 million people covered by the four health insurers making up the group, it ranks third in Switzerland as a whole. open up has been supporting the company since 2013 in specific aspects of media relations for special product launches.
To support Groupe Mutuel in launching a new product by drawing up an online communications strategy for accompanying measures via social media channels.
Conceiving and planning media relations
Sending mailings to the media and maintaining contacts
Placing scoops and exclusives in key media
Editing various texts such as media releases, specialist articles, and advertorials
Drawing up a list of Q&As for interview prep
Monitoring print and online media via tracking services