GGA Maur // Brand positioning

GGA Maur is the leading communications firm for the region around the Greifensee lake, delivering a comprehensive range of radio/TV, Internet and telephone services to more than 24,000 households. Since 2009, GGA Maur has also been offering its services to customers in the city of Zurich via the ewz fibre optic network.

Our job

To provide advice and support to GGA Maur with regard to brand management, while developing design guidelines and a new use of imagery in addition to comprehensive advice on brand identity. open up also provided support in the brand positioning process with regard to the regional expansion and the takeover of mhs internet AG.

Our services

    • Analysing the existing brand identity across all channels
    • Workshops to develop the corporate identity and design
    • Establishing a brand profile on the basis of a system of values
    • Developing a core customer promise
    • Managing the project to draw up a CD manual and imagery
    • Working with a graphic design partner and a photographer to deliver the project

Other cases for customer GGA Maur

The telecom company’s internet presence was also revamped in line with the set guidelines.
A practical CD manual sets out the key principles established for the brand identity.
The client magazine is one of the first publications produced with a fresh look in keeping with new identity.