Amplifon is the largest quality provider of hearing solutions. In addition to advice on hearing and fitting hearing aids, Amplifon offers a broad range of hearing systems, hearing protection solutions and accessories of all major manufacturers. The company has its Swiss headquarters in Baar in Canton Zug, and has some 80 specialist stores throughout Switzerland.
Carnival is an important issue for Amplifon every year, requiring active media relations support. Decibels as a unit of measurement are an abstract concept, so we worked together with a partner agency to deliver infographics that would provide a visual representation and aid understanding. open up advised the company on the planning and conception of its PR activities, and took charge of the implementation.