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Melanie Schneider

My favourite place

In the heart of the city you’ll find the old botanical garden, also called “zur Katz” park. It’s a quiet, idyllic place steeped in history. Below the men’s open-air pool (Männerbadi), the garden is bounded on one side by the Schanzengraben canal. For me it symbolises a starting point.

Before exams I used to retreat to the lawn in front of the pavilion. These days it’s where I start off on trips in my folding kayak. The canal takes me through the city, under bridges and streets, right out onto Lake Zurich.

Whether I’m in the park or on the water, these are moments where I discover new views and nuances of the city. For example the delicate flowers sprouting from the city’s foundations that give the bare walls of the Schanzengraben such an astonishing splash of cheerful colour, or the hurried, besuited gentlemen who suddenly stops to watch the unhurried grace of people doing yoga in a circle on the lawn. It’s this hunger for new ways of seeing, the curiosity to find out the why and wherefore, that’s the hallmark of my communications, both at work and in private. Communication is a voyage of discovery.

My favourite place

In the heart of the city you’ll find the old botanical garden, also called “zur Katz” park. It’s a quiet, idyllic place steeped in history. Below the men’s open-air pool (Männerbadi), the garden is bounded on one side by the Schanzengraben canal. For me it symbolises a starting point.

Before exams I used to retreat to the lawn in front of the pavilion. These days it’s where I start off on trips in my folding kayak. The canal takes me through the city, under bridges and streets, right out onto Lake Zurich.

Whether I’m in the park or on the water, these are moments where I discover new views and nuances of the city. For example the delicate flowers sprouting from the city’s foundations that give the bare walls of the Schanzengraben such an astonishing splash of cheerful colour, or the hurried, besuited gentlemen who suddenly stops to watch the unhurried grace of people doing yoga in a circle on the lawn. It’s this hunger for new ways of seeing, the curiosity to find out the why and wherefore, that’s the hallmark of my communications, both at work and in private. Communication is a voyage of discovery.

My story

Besides leading the agency along with Kilian, I look after clients ranging from IT start-ups to established corporations. My focus lies in the world of ICT, SMEs and NPOs, foundations and associations.

Before open up I worked as the CEO of a PR agency and on the client side at a telecoms and internet company. As head of communications on the client side, I headed the corporate identity and sponsorship & events teams, and was media spokesperson. I acquired the tools of public relations the old-fashioned way with a federal diploma in PR consulting.

#Melanie Schneider

melanie.schneider@open-up.ch
+41 44 295 90 74

#lovezurich #natureexplorer #livingthemoment #weltenbummler #staycurious